What is the discovery session?
Having a new website built can be a challenging task, especially if you know what you want but are not familiar with the web design process.
A discovery session is a collaborative meeting between the client and the agency which is an essential first step to the beginning of any new design project because it brings everyone together to discover the client's needs, goals and expectations. This process is both insightful and educational for everyone involved. The agency can explore your business's needs and objectives, while you, as the client, learn more about the agency's capabilities and how they plan to approach your project. It's the ideal opportunity to share important information, ensure everyone's expectations are met and the whole team are on the same page before the project progresses.
A discovery session is usually a video call or an in-person meeting with the agency you plan to work with. This may be one of your first interactions with the agency or a follow-up call after initial discussions. The session usually involves members of the agency's team and key client stakeholders who understand the business goals, target audience, and any factors that could affect the website's development. After completing this step, as the client, you will have ample information about the agency’s work and their approach to developing the project. Meanwhile, the agency will have sufficient information about your business to offer the right services.
How BurstingBox would conduct your discover session
After you submit your inquiry with BurstingBox, we will schedule a video call or an in-person meeting to discuss your business and your needs. If the initial discussion is successful, we will arrange a discovery session at our office or via video call. During this session, we will ask more detailed questions to cover all functionalities and explore the best processes for your project. The details that are typically discussed in the session include:
An overview of your business
We would discuss your services, target audience, and what you aim to convey with your brand.
Your goals and objectives
We would discuss what you want to achieve with your new website/design work, whether to build more brand awareness, generate more sales, or increase your online presence.
Your current website (if applicable)
If you already have a website, we will discuss what makes it successful and what you would want to change.
Target Audience
We will discuss your users and current audience and how we want them to interact with your website.
Competitor and Industry Analysis
We will discuss your competitors and the workings of your industry, which will give us insight into it and allow us to conduct more research about it.
We will also discuss other details in the session, which will cover your design preferences, the website functionality, the content, and the timeline for this project. If the session is successful, we will provide you with our quotation and a service agreement detailing the key points in the working contract. This process should ensure a successful project that will deliver results we are all happy with.
A discovery session may seem question-heavy initially, but it’s essential to the long-term success of your website. It ensures your site isn’t just visually appealing but strategically designed to support your goals and serve your audience.