Now more than ever people are accessing websites on mobile devices.
In fact, since 2016, more people have been accessing the internet via mobile devices than desktop computers.
This means that businesses, no matter how large or small, need to ensure that their websites cater to the ever growing mobile market.
But what are the direct benefits of a mobile friendly website?
It matters to Google
If you want your website to be found early within search engine result pages (SERPs), you need to make sure that your website is mobile friendly.
Only recently, Google announced that it would look at, investigate, and prioritise mobile versions of websites over their desktop counterparts.
This means that if the mobile version of your website is not up to scratch, it will get less exposure in Google’s SERPs, which could directly impact both your website and your business.
You can check how mobile friendly your website is using Google’s Mobile-Friendly tool.
It improves user experience
A responsive website design (RWD) controls how well a webpage will fit on the screen of whatever gadget it appears on, whether that is a phone, smartwatch, or a tablet.
A RWD means that users don’t have to rely on zooming in or pulling out from a screen in order to see the content that they require.
What’s more, an RWD relies only on a solitary source code, instead of multiple adaptations created for various screen sizes.
RWD is also the recommended mobile configuration from Google.
Mobile friendly sites increase sales and conversion rates
Now more than ever people are using to their mobile devices to search for services and shop online.
In January 2018, 62% of mobile users reported making an online purchase within the last six months.
What’s more, 80% of shoppers reported using a mobile phone inside a physical store to look up products, compare prices, or find alternative store locations.