What is a PPC campaign and what are the benefits?

Sep 10, 2020

Some of you reading may already know the meaning of PPC, but other readers who haven’t had experience with this before will be wondering, “What is a PPC campaign?”.

PPC stands for ‘Pay Per Click’ and is associated with an online advertisement commonly utilised on Google or Facebook. As the name suggests, in this type of advertising you would pay for each time your advert is clicked whilst on Facebook or Google and the interested party would be directed through to your specified destination, which is usually your website.

What are the benefits of a PPC campaign?

If the campaign is carried out effectively, you can:

  • Increase traffic on your website
  • Increase sales for your business
  • Increase awareness of your brand
PPC could increase traffic to your website

One of the main benefits of a pay per click campaign is the potential increase of visitors to your website, also know as website traffic. The potential increase of visitors is because you could gain more exposure by placing your advertisement on popular search terms (e.g. restaurants in Barnsley) that potential clients search for in Google, or by showing your advertisement to a certain audience on Facebook (e.g. people aged between 18-30 interested in shopping) so that they see the advert.

PPC could increase sales for your website

With an increase of website traffic, it usually leads to more sales as you’ve got more opportunity to showcase your product/service to your desired audience. A popular route when running a PPC campaign is to offer an incentive/discount to utilise on your website, this could be a percentage saving or an additional inclusion with may persuade the visitor to make a purchase.

PPC could increase your brand awareness

Sometimes, PPC is used to not just sell a product or service, but to promote a brand to get it noticed. Start up businesses as well as rebranded businesses would go down this route to get the name out there to their targeted audience which PPC is great for.

Are there any negatives from PPC campaigns?

The only negative in our eyes is not having a marketing plan behind the PPC campaign, a lot of businesses jump into PPC and throw money at Google/Facebook and don’t feel like it’s working for them, but we believe this would be down to the planning of the campaign itself.

Your campaign needs to be appealing, attract the right audience, as well as have a defined goal of what you want to achieve from it, be it more sales, more traffic, brand awareness or something else.

This is why marketing agencies like us charge a small fee to plan, set up and manage PPC campaigns on your behalf to get the most out of your marketing budget for you.

Are there alternatives to PPC to advertise my business?

Certainly, but PPC is unique in the fact that you can customise locations, demographics and search terms for your adverts to show for, which is why it is a popular form of advertising.

Alternatives methods to advertise your business are:

There are many forms of advertising that you could use to advertise your business but the above are just a few of them that we find work well.

Where to start with PPC?

If you’re interested in a PPC campaign and want to discover more about the benefits it can offer your business, get in touch with our team at BurstingBox and we can help grow your business.

Posted in Marketing on Sep 10, 2020

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